Steve Jobs built Apple into a company worth over 4 trillion dollars by obsessing over work he believed was worth doing. He pushed teams to chase excellence, not approval, which is why Apple products reshaped entire industries. Jobs treated design, engineering, and customer experience as one craft, giving Apple a competitive edge no one else could match. His legacy and multi billionaire net worth came from a simple principle do work that demands greatness, not comfort. Follow (us) @ceobeingceo fo