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Patagonia: Green pioneer or just another brand in disguise? 🌍🧵 They claim big environmental goals – a 55% cut in Scope 3 emissions by 2030. So far? 10% down. ✅ 98% of products include preferred materials – but how much exactly? Unknown. 🧩 They’ve donated over $200M to the planet, and repaired 500,000 items via Worn Wear. Impressive, right? BUT… ❌ Most of their fabrics still release microplastics. ❌ There’s no product-level carbon footprint data. ❌ They release tons of new items every year. ❌
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