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Daymond John on LL COOL J taking FUBU to the next level in a GAP commercial: “LL didn’t feel good about how GAP approached him. He says “For Us By Us” on the low in the commercial. They spent $30M basically airing a FUBU commercial for 5 weeks.” | Club Shay Shay
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Shark Tank’s Daymond John Reveals How LL Cool J Cleverly Slipped FUBU into a Gap Commercial #entrepreneurship 🎥: Daymond John | Dante Lee
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Backspin Chronicles: FUBU - wasn’t just a brand, it was a movement stitched in Queens basements and worn on every block. LL Cool J turned a Gap ad into a FUBU anthem, and “Fatty Girl” had the streets bouncing in jerseys so big they doubled as studio apartments. For Us, By Us meant confidence louder than the logo, swagger hotter than velour in July. ✊🏾🔥👕 #BackspinChronicles #FUBU #HipHopStyle #90sFashion #Culture | Ron Lawrence
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