1984 Apple Macintosh Ad
1:00
1984 Apple Macintosh Ad
May 15, 2009
NY TimesThe New York Times
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Apple's iconic "1984" Super Bowl commercial aired on January 22, 1984, during Super Bowl XVIII, introducing the Macintosh as a revolutionary force against conformity, inspired by Orwell's novel, and was considered "weird" because it barely showed the product, presented a dystopian narrative, and was almost pulled by the board despite its massive impact on advertising and the Apple brand.What it was: A cinematic, 60-second ad directed by Ridley Scott, depicting a dystopian future where a hammer-w
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