In the small town Herzogenaurach in Germany two brothers Adolf Adi and Rudolf Rudi Dassler co-founded a shoe factory in 1924 that quickly became known for innovative athletic shoes worn by Olympic stars in 1928 and 1936; however during World War II personal mistrust and business disagreements led to a split in 1948 that divided both family and town, with Adi creating Adidas and Rudolf establishing Puma, sparking a rivalry that earned the town the nickname where people bend their necks to notice
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Did you know Adidas and Puma were started by two brothers? In 1924, Adolf Dassler and his brother Rudolf Dassler ran a small shoe company in Germany. They made shoes for athletes and cared about performance. Their shoes became famous when Jesse Owens wore them at the 1936 Summer Olympics and won four gold medals. After World War II, the brothers stopped getting along. They argued about life and business. They could not work together anymore. In 1948, they split the company. Adi started Adidas. R
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