Remembering Apple’s “1984” Super Bowl Ad | Lemelson
Remembering Apple’s “1984” Super Bowl Ad | Lemelson
Jan 22, 2014
si.edu
In 1984, six friends checked into a strange little mountain hotel near Salzburg — a place locals quietly called The Löwenhaus. It looked old but cozy… warm candles burning, a receptionist at the desk, a handwritten guest ledger. Everything felt perfectly normal. But the next morning, nothing was normal. The group woke up lying in the middle of a frozen field — no building, no road, no signs of life anywhere. Their bags were scattered, half-buried in snow, as if they had been dropped from the sky
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