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Detrás de cada campaña exitosa existe una estrategia de posicionamiento. En este fragmento, Rodo Ramírez analiza cómo marcas globales utilizan figuras públicas para transmitir valores, personalidad y emociones específicas a sus audiencias. Una lección imprescindible sobre branding, marketing y construcción de marca. 👉 Sigue SER PRO ...
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