“We were the only clothing brand to ever own a number in fashion.” The FUBU founders explain how they took over hip hop fashion in the ’90s, from trademarking the number 05 to running street teams like a record label. They break down why “For Us, By Us” meant hip hop culture for everybody, even as they proudly repped being Black-owned. #DrinkChamps #FUBU #HipHop #Fashion #Culture | Drink Champs

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“FUBU came from realizing there’s more than just the hood.” The FUBU story didn’t start in a boardroom, it started fresh out of Rikers with a decision to do better. This moment is about realizing you’ve got options, choosing new energy, and seeing that hustle can look different. Real talk on brotherhood, growth, and betting on something bigger. #DrinkChamps #FUBU | Drink Champs