DoubleClick No More! Google Renames Its Ad Stack
Jun 27, 2018 · This transition will phase out familiar acronyms: DoubleClick Bid Manager (known as DBM), DoubleClick Campaign Manager (DCM), DoubleClick for Publishers (DFP), AdWords and Google Ad Exchange (AdX).
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Oct 29, 2018 · DoubleClick rode the dot-com boom to heights of overcapitalization and came crashing down with everyone else in 2000. It created New York’s Silicon Alley, had outrageous parties and heavenly bills and saw just about every future ad tech luminary pass through its cult.
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Adswerve Looks To Recreate DoubleClick Services Strategy With Google ...
Nov 19, 2019 · And Adswerve, a Google services partner, has staffed its ranks with numerous past DoubleClick hands and is looking to recreate DoubleClick’s services-first model on top of the Google platform. Google has been steadily backing away from DoubleClick.