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MarketingProfs training program, online events, conferences, and free resources help marketers and teams execute campaigns that drive business results. We believe that learning changes lives.

In his new book, According to Kotler, Phil Kotler gives a summary of the key principles of marketing and how they relate to current events such as corporate accounting scandals, outsourcing, globalization, warehouse shopping and online marketing. Here is an excerpt of it, based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and ...

Discover expert insights on ethical AI in marketing, including governance, oversight, regulations, digital twins, and responsible AI strategies.

An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do.

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to a Sagefrog research of 2,400 B2B marketers. Check out the study results.