Craig Tanimoto is also credited with opting for "Think different" rather than "Think differently," which was considered but rejected by Lee Clow. Jobs insisted that he wanted "different" to be …

Subscribed 14K 1.3M views 12 years ago www.applewebmaster.com Apple's Think Different advertising campaign. 1997-2002 Full version....more

On September 28, 1997, Apple debuted its iconic "Think Different" ad. The powerful TV commercial became a milestone for Apple advertising.

Nov 1, 2025 · It was hereon that the slogan “Think Different” was presented and later approved. Art director Craig Tanimoto was particularly credited for its creation. Tanimoto wanted to …

Dec 14, 2011 · Apple ’s remarkable rise, coupled with Steve Jobs ’ recent death, has prompted quite a few people to reflect on the historical impact of the “Think Different” ad campaign and …

Sep 28, 2017 · Steve Jobs introduced the slogan at Macworld just months after returning to Apple as interim CEO, telling the audience “you always had to be a little different to buy an Apple …

The website dedicated to the Apple's «Think different.» advertising campaign and all about it.

Jan 23, 2024 · At the end of the video was the renowned text “Think Different”. The ad sought to align Apple with the figures who resembled meaningful impact, counter-culture, creativity, …

Jul 22, 2024 · Steve Jobs’ 1997 speech “Think Different” was the first salvo of his Apple turnaround strategy and – as it would later turn out – the mother and father of inspirational …

Aug 20, 2025 · “Think Different” was more than a marketing strategy; it was a call to action and a reflection of Apple’s ethos. It celebrated the rebels, the visionaries, and the ones who see …