Dec 23, 2025 · Pay-per-click (PPC) is a digital advertising model where advertisers pay a publisher — typically a search engine or social media platform — every time a user clicks their ad.

Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) …

Nov 13, 2024 · Pay-per-click (PPC) marketing is a type of digital advertising that involves paying a fee each time someone clicks on your ads. This means PPC is typically more cost-effective compared to …

Jul 25, 2024 · Pay-per-click marketing is a form of digital advertising where businesses display ads on sites like Google (paid search) and Facebook (paid social) and only pay when someone clicks on the...

PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing …

Aug 14, 2025 · Pay-per-click marketing, or PPC, is a type of online advertising where you only pay when someone clicks on your ad. It’s like renting a digital billboard, but instead of paying for views, you pay …

This in-depth guide to pay-per-click (PPC) marketing covers the complete PPC scope. From settings to remarketing, this guide is packed with actionable information.

Jan 7, 2026 · A pay-per-click (PPC) budget is the money allocated to PPC advertising across search and social media platforms. PPC has become an umbrella term for several bidding and payment …

Jun 5, 2025 · PPC (Pay-Per-Click) is an advertising model where businesses pay a fee each time a user clicks on their online ad, essentially “buying” website visits rather than earning them organically.

Keep reading to learn more about PPC’s meaning, as well as how pay-per-click advertising works. Plus, get a step-by-step guide for launching your first PPC ad campaign.