We raised the bar for consumer panels. Now we're raising it for research. Numerator data sets a new industry standard–no gaps, no guesswork. A decade after disrupting the panel industry …

Numerator is a data and tech company reinventing the market research industry with first-party, consumer-sourced data.

Numerator helps companies understand their customers and identify growth opportunities. We provide more visibility into more consumers across more channels — unlocking more growth.

Numerator’s Amazon Prime Day Tracker compiled a live look across Numerator data sources to bring immediate insights into what happened on Prime Day. Our 2025 tracker ran from July 8 …

To help brands, retailers and agencies inform their strategies for key holidays, Numerator is surveying thousands of consumers on a quarterly basis to understand how they expect to …

Learn how different roles and industries utilize Numerator to achieve their goals. Access fast and actionable consumer insights in a changing market. Evolve with the modern consumer with a …

Numerator’s Prime Big Deal Days tracker provides rapid insights into Amazon’s annual fall sale, with real-time responses from verified Big Deal Days shoppers.

Numerator is a data and tech company reinventing the market research industry with first-party, consumer-sourced data.

Leading retailers rely on Numerator. Win your fair share of stomach. Get a clear understanding of consumer preferences— from food choices and cooking habits to dining decisions— to …

Learn how different roles and industries utilize Numerator to achieve their goals. Access fast and actionable consumer insights in a changing market. Evolve with the modern consumer with a …