The ultimate reference in luxury chronograph watches, TAG Heuer’s high-precision timing innovations have kept pace with the evolution of sports since 1860.

Discover the complete collection of TAG Heuer men’s luxury watches. Find our iconic models and latest collections in the official store.

Since 1860, TAG Heuer has embodied avant-garde, precision and bold style, that have marked the world history of the watch industry. We invite you to explore our legacy, through our …

TAG Heuer Swiss Luxury Watches. Discover TAG Heuer’s high-precision timing innovations with luxury watches crafted from the finest raw materials and boasting unique designs.

Measure time with precision through TAG Heuer chronograph watches. Shop the official collection.

Coalescing tradition and innovation, and blending unique know-how with pioneering technologies, TAG Heuer’s new products are audaciously styled luxury watches, designed to stand the test …

Learn about the TAG Heuer Carrera Collection. Inspired by motor sports, discover each feature packed in Jack Heuer's creation from refined design to advanced technologies.

Heritage takes on a contemporary edge in this 39mm TAG Heuer Carrera chronograph, encapsulating the daring spirit of the collection's 60th anniversary. The dial, a tribute to the …

Introducing the TAG Heuer Carrera Sports watches, where elegance and endurance converge in monochromatic splendor.

The TAG Heuer Formula 1 Solargraph, now in a versatile 38mm size, showcases its energetic allure. With a solar-powered quartz movement and contemporary design, it reinterprets the …