Apple (NASDAQ: AAPL) CEO Tim Cook finds himself under mounting pressure as the tech giant's shares continue their downward ...

"Various actions, including... increasing the prices of its products and services" may be necessary, according to SEC filing.

Apple’s latest earnings showed the iPhone maker is so far choosing to eat tariff-related extra costs. But that is unlikely to last forever, especially given the company's reputation for protecting its ...

The iPhone maker is absorbing $900 million in tariff costs this quarter, but the hit to profit margins could still get worse.

Apple CEO Tim Cook can't give you any advice on how tariffs could affect iPhones after June. But expect prices to go up. Cook ...

Apple was a rare tech investment for Buffett, who always preferred to think of the iPhone maker as a consumer goods company.