Just in time for football season, Williams-Brice stadium is gaining its first ever on-field sponsor, thanks to a partnership ...

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With the acquisition of "NFL RedZone," SBJ's Ben Portnoy explores how feasible it would be to bring the whip-around show to ...

South Carolina unveiled a major partnership on Monday, showing off the first field/court logo in the school’s history. The ...

Williams-Brice Stadium will have on-field logos for the first time; an example of USC mining new revenue streams in the ...

The University of South Carolina and Blanchard Machinery, a local equipment solutions provider, announce a partnership for the next five years, which includes t ...

The University of South Carolina and Blanchard Machinery, headquartered in Columbia, announced a historic five-year partenrship extension that will bring the co ...

The university held a press conference Monday afternoon alongside Blanchard Machinery at the stadium to announce a “transformative collaboration that will benefit Gamecock Athletics for years to come ...

South Carolina has agreed to place on-field advertisements inside Williams-Brice Stadium this fall, the program announced.

The partnership marks the first time an on-field logo will be featured at Williams-Brice Stadium. COLUMBIA, S.C. — The ...