GC Reiber announced the launch of its highest-potency omega-3 concentrate to date, VivoMega 90% TG Premium fish oil.

Explore what the science suggests regarding specific probiotic strains for lactose digestion and supporting management of ...

Austin, TX—American consumers spent more on herbal supplements in 2024 than they did in 2023, according to the latest American Botanical Council (ABC) Herb Market Report. Published in the summer issue ...

Following petitions arguing the ban of ashwagandha leaves or extracts that contain leaf in health supplements bypassed formal regulatory amendment procedures under existing food safety frameworks, The ...

Over the past decade, the active nutrition market has experienced a dramatic transformation. “A few years ago, we saw the shift from ‘athletes only’ to then include the ‘weekend warriors’ as well as ...

FDA leadership is shifting again as Dr. Marty Makary exits the agency and Kyle Diamantas steps into the acting commissioner ...

“Functional mushrooms have gained significant attention for their dual benefits in supporting both immune health and stress resilience,” Lauren Clardy, Senior Director Branded Ingredients, Maypro, ...

NPA members brought key supplement policy priorities directly to lawmakers, including concerns over state-level restrictions ...

NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the ...

Washington, DC—The U.S. Food and Drug Administration’s (FDA) has confirmed that Beta (β) Nicotinamide Mononucleotide (NMN) is lawful for use in dietary supplements. The Natural Products Association ...

What will be trending in active nutrition for 2026? Scale. No, not the one associated with GLP-1 use, although if I were a Big Mac and a side of fries, I’d be nervous. I’m talking about the many ways ...

Silver Spring, MD—The American Herbal Products Association (AHPA) shared the news that the December 2025 update of the online Botanical Safety Handbook 2nd ed. features revisions to nine botanicals.