At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology. If ...

Summarises current thinking about how to advertise effectively, given the current sense that advertising is not driving the growth it should be. Brands should invest in excess share of voice, but the ...

An unprecedented crisis. Business growth in jeopardy. Chipotle needed to renew consumer confidence in what they serve up. It was time we cooked up a radically transparent, anti-artificial campaign ...

As inventor of the granola bar with 'Nature' in our name, we accept our responsibility to help protect the environment. To drive impact, we embarked on a company and category-first – a snack bar ...

Rebound ratings to pre-2020 levels and re-energize brand love for the NBA while celebrating the league's 75th anniversary. Showcase the breadth of the NBA community and its impact on the court and in ...

General Motors (GM), the automotive company, aimed to establish itself as a thought leader in driver safety by addressing the emotional aspects of driving and promoting mental well-being in the ...

Miller Lite, a beer brand, aimed to reinvigorate its brand and business in the U.S. light beer category, which was struggling against the rise of seltzers and flavored beverages.

Fewer Black and Hispanic students pursue accounting due to perceptions that it's dull or they lack the skills to succeed. Students concerned with living fulfilling lives want to hear how their career ...

Advil needed a timely way to regain relevance and boost sales. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...