Putting peer-reviewed, in-market GenAI synthetic research tools to the test by stacking process, inputs/outputs, insights, and directional strategy against traditional organic methodology. If ...

At over 400 million strong, the Indian middle class isn’t just a consumer segment but far more. Their ever-increasing disposable income, evolving aspirations, and changing cultural values—all ...

Duration of Campaign Location/Region Gender Target audience Socio-economic Level Budget; 12 months - 3 years: SOUTH KOREA: Women: Adults (26-55) Low: The total spend for this campaign is $230,000 USD.

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, according to data from Activision Blizzard Media. At the IAB UK Gaming Digital ...

This article advises how to identify spending patterns based on siloed strategies, pursue both “brand” and “performance” advertising, and generate the 'multiplier effect' in the context of Chinese ...

WARC’s Jenny Chan speaks with two top marketers, Dhiren Amin (Income Insurance) and Jiunn Shih (Zespri Kiwifruit), to unpack the new Pace Principle report and explore how these brands are putting twin ...

Discussing WARC's new research, The Pace Principle, WARC’s Jenny Chan asks Rica Facundo and Rob Brittain how to outrun the competition in Asia's dynamic markets. Hello everyone, welcome to The WARC ...