Which occupations in the United States are turning to generative AI tools the most for work tasks? To find out, Anthropic researchers analyzed millions of conversations from the Claude platform. An ...

Ahava: I love the people on LinkedIn that talk about what they predicted for 2022 and what really happened. I appreciate that intellectual honesty. Nobody has a crystal ball. I forget who did the ...

MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our flagship annual ...

In his new book, According to Kotler, Phil Kotler gives a summary of the key principles of marketing and how they relate to current events such as corporate accounting scandals, outsourcing, ...

AI agents are transforming how businesses operate by automating tasks, adapting to workflows, and enhancing productivity across teams.

Demand Generation - How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in ...

Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

SEO is already a staple tactic in B2B marketing for standing out in search engine results pages (SERPs). But 31% of social media users now use social platforms as search engines instead of traditional ...

The Starbucks Coffee marketing research department is kept busy providing oodles and oodles of insights into the Starbucks brand through yearly brand audits. And take it from this former long-time ...

User-generated content (UGC) can help marketers achieve success in a range of ways, including by establishing authenticity and making ads more memorable. That's according to an infographic (below) ...

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

Some 62% of market researchers say their team is now using generative AI tools, up 23 percentage points from 2024, according to recent research from Market Research Institute International (). The ...