Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a ...

State Farm has reversed its plans to advertise during the Super Bowl, citing its focus on supporting customers impacted by ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

Squad, a one-stop solution for influencer marketing, today launched its exclusive “Sponsor” button on Famous Birthdays that will revolutionize how brands and agencies collaborate with internet ...

Planet Fitness has named Brian Povinelli as chief marketing officer, effective Feb. 10, per a press release. A marketing ...

Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said ...