Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by ...

BigBasket has launched a Valentine’s Day campaign contrasting its rapid delivery service with the waiting game in modern ...

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Valentine’s Day marketing needs to move past the idealised and embrace the real, authentic experiences, argues the founder of ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market ...

In his first visit to India, the Canva co-founder and chief product officer identified the country as a key growth driver in ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

The platform’s new tools aim to offer guidance on AI optimisation, automation, and advertising best practices.

Articles written by Anushka Gupta ...

Turning viral humor into real-world fun, the activation transforms internet memes into interactive experiences—blurring the ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a ...

India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to ...