The stunt also extended into OOH, with a reactive billboard in Toronto designed to mirror the fur texture of the coat seen in ...

The decision lowers spending requirements for domestic broadcasters, brings streamers deeper into the funding system and sets ...

(Image via Unsplash) Acast is bringing video advertising to Apple Podcasts, with Canada among the initial launch markets. Get ...

The latest report from the monitoring firm shows continued dominance by QSR and government advertisers across Canadian ...

The partnership reflects how sports venues are becoming tech-enabled hubs where energy management and fan experience ...

Nish Shah, Media Experts CSO, argues that media planning’s obsession with attention has come at the expense of what actually drives brand growth: memory.

The latest AdEase report shows that Rona was the most active advertiser during the week of May 11 to 17, recording 5,788 ...

Adidas is building a FIFA World Cup 26 "Home of Soccer" brand hub at Toronto's Stackt Market, as brands ramp up experiential ...

The company outlined a series of AI-focused platform updates at Google Marketing Live 2026 to support campaign performance, ...

The unit is bringing Canadian advertisers into earlier content development across creator, sports and entertainment-commerce ...

(Image: Unsplash) Publicis Groupe is acquiring global data collaboration platform LiveRamp in an all-cash deal valued at approximately $2.2 billion USD, as the holding company deepens its investment ...

(Images: Air Transat) Air Transat is using contextual OOH to insert itself into growing fan frustration around World Cup ticket prices, with a campaign designed to feel less like sponsorship marketing ...