Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.

Brands’ retreat from Pride costs them credibility Consumers across the political spectrum lose faith in brands that flip-flop on political issues.

Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the intricacies of delivering personalized, ...

Data clean rooms are a great solution to privacy and data sharing issues -- if you find the right one.

The setup for burnout One of the biggest reasons marketers are burning out? No one knows what’s working or why. Success gets measured in surface metrics: impressions, clicks, a few headlines and maybe ...

Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...

Quantum computing is a futuristic technology that's with a lot of potential. What does it hold for marketers?

Can I be honest about AI? It looks incredibly promising, but it doesn’t quite deliver what the flashy demos and overenthusiastic hype would have you believe. Like many new technologies riding the ...

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.

RCS is game-changing technology for mobile marketing. Updated with news that Google might add invitations to non-RCS users.

Join us for a live panel discussion on how top brands are using Customer Data Platforms (CDPs) to unify customer data, streamline operations, and build real-time profiles that drive measurable growth.