Visa and Saatchi & Saatchi MEA are empowering small business with free media exposure on social media every time the word Visa is said in-store.

Does social media have the power to change human behaviour? Can it turn campaigns into real, lasting communities? 2025 is the ...

Silx Managing Director Alex Ionides shares how the CEO and CMO can work in tandem – where marketing isn’t an isolated ...

Originals - in collaboration with AKQA and Red Havas - has highlighted neighbourhoods and specific artisans in Dubai, Riyadh and Cairo with its latest The Loomhood Collection.

Jaimesha Patel will oversee growth across performance marketing, strategic creativity and digital experience functions.

Google MENA's Najeeb Jarrar said, “People can use Veo 2 to explain an idea, tell a story or record a specific scene.” ...

Campaign Middle East gets the inside scoop on Riyadh Air's sonic identity, revealing key insights and brand positioning.

Mobily, and Zain saw the biggest Ad Awareness gains in KSA from Feb-March 2025, and have been ranked as top advertisers for the month.

Social media has evolved from being just a marketing tool to becoming a business driver – shaping launches, strategies and engagement.

The Heriot-Watt scholarship winners, part of Campaign Middle East's Faces to Watch, have been announced as below.

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some we noticed in March 2025. February was a fun one: while The Spin normally comes across several ...

This launch by Sumea Social aims to address a growing gap in B2B marketing and communications by boosting executive presence.