"Don’t like watching ads? Watch cat reels instead." In a bold move, easypaisa has launched a broadcast and digital campaign ...

Vim, a dishwashing brands, recently launched their ‘Equal Vows’ campaign, featuring a renowned Bollywood couple, Rajkummar ...

Effie APAC has announced Charlotte Lee, CEO of OMD Asia Pacific and Helen McRae, President of Growth and Marketing of GroupM ...

In celebration of Singapore’s upcoming 60th birthday, Singtel has unveiled Project NarrAItive – an artificial intelligence ...

Dentsu has appointed Bala Pomaleh as CEO, Media, dentsu Malaysia. Effective 3 March 2025, Pomaleh will report to Audrey Chong ...

Before returning to McCann Worldgroup, Ng served as Marketing and Communications Director for Bottega Veneta Greater China, ...

BBDO is entering a new era—one fueled by ambition, creativity, and an unshakable belief that big is not about size, but about ...

The Chinese are obsessed with the Olympics, especially after securing the bid to host. In China, becoming an Olympic sponsor not only means gaining immense attention but also unlocking greater sales ...

Lion & Lion has appointed Jonathan Lee as its new Head of Business and Integrated Brand Consulting. In his hybrid role, he is set to lead the agency’s business expansion, focusing on transforming ...

After nearly five years at TBWAAustralia, chief creative officer Evan Roberts is set to depart the agency to launch his own creative start-up. Evans first joined TBWA as CCO in 2020, charged with ...

New York Festivals AME Awards, now in its 31 st year of celebrating the world’s best advertising and marketing effectiveness, has selected six innovative strategic leaders to join the 2025 AME Awards ...