Consumers’s attention spans are shrinking and frequent brand switching raises concerns for brands regarding loyalty and trust ...

New Delhi: Red Comet Films, part of the IJCP Group, has released a new digital ad film featuring Jim Sarbh for Mini cooper, ...

Catch Spices, one of the core brands of Dharampal Satyapal Group (DS Group), launched two new television commercials featuring Bollywood superstars Akshay Kumar and Rajpal Yadav.  The new campaign ...

Gopal has joined TCPL from Kimberly-Clark where he was working as the Chief Information Officer for the APAC region. The ...

The TAM AdEx report on celebrity endorsements in 2024 found that nearly 50% of ads featured four celebrity couples—Akshay ...

Amogh Dusad, Head of Content, unveiled the lineup of more than 100 new shows set to launch in 2025, including returning ...

The event also highlighted new interactive and shoppable ad formats on Amazon MX Player. These formats include in-stream ...

The Indian experts feel that China is aiming to become the 21st-century superpower and this is possible by influencing ...

The panel may also highlight its concerns over disproportionate coverage given to crime and celebrity news at the cost of ...

Dabur spent Rs 225.63 crore in Q2 of FY2025. On a yearly basis, Dabur's ad expenditure declined by 7.3%, as it had spent Rs ...

The moment-marketing strategy aims at resonating with viewers' hopes for tax relief, making budget discussions engaging in the context of high political anticipation ...

The Metaverse platform will offer virtual tours of the Triveni Sangam, live streaming of the Shahi Snan (Royal Bath), and ...