Frank Cooper III, chief marketing officer of Visa, spoke about AI at Possible. (John Salangsang/Shutterstock for POSSIBLE/John Salangsang) ...

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BBDO New York puts a fun spin on nostalgia to target people over 30 for the brand’s Rapid Wrinkle Repair Serum.

Jerret West talks targeting, how Roblox decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.