RELATED: Twisted Metal Bumper Car Activation & More Headed to SDCC Ahead of Season 2 (DETAILS) As always, the exhibit floor is packed with booths featuring incredible exclusives to purchase from major retailers,

San Diego Comic-Con kicked off on Thursday with the usual array of cosplayers, comic books, superheroes and long lines

Let's take a look at all of Mattel's SDCC 2025 exclusives that go up for sale today at the show and on the Creations shop!

SDCC 2025 marks a big milestone for Heroes & Villains, as the brand took shape on the floors of the con at the Lucasfilm Pavilion 10 years ago with a story-driven approach to apparel and accessories that "focuses on high-quality fabrics and thoughtful representation of fandoms" as opposed to "fast fashion."

The Dragon King picks up years after the events of The Dragon Prince: The Mystery Of Aaravos as Xadia faces new threats.

Absolute Wonder Woman #15 features a major crossover with Absolute Batman this December. Scott Snyder reveals new details about villains like the Joker and Absolute Killer Croc in Gotham. Upcoming issues will spotlight fresh takes on Batfamily members, including Barbara Gordon and Catwoman.

Avatar celebrated its 20th anniversary at San Diego Comic Con 2025, revealing the first look of the much-anticipated sequel to Avatar: The Last Airbender. The new animated project, titled Avatar: Seven Havens, features a young girl in the lead role.

The English voice cast features Jay Hernandez (Hostel, Suicide Squad) and Raymond Cruz (Breaking Bad, Sons of Anarchy), while the Spanish version — Batman Azteca: Choque De Imperios — features the voices of Horacio García Rojas, Omar Chaparro, and Álvaro Morte.