Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

Ahead of the College World Series, LSU's star outfielder/pitcher took his shot at pitching his dream brand partnership live ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...

In a new system demanding that schools pay their athletes, UCF is suddenly flush with $45 million in new Big 12 cash ...

Gina Adams, a former basketball star from Lynn University, is transitioning to professional wrestling after signing with ...

"Reese never got a phone call," Nelson, coach of Texas-based Hotshots Fastpitch, told the Austin American-Statesman on Friday ...

Jayden Maiava wasn't even USC's starting quarterback when the 2024 season began. But by the time the Trojans walked off the field with a Las Vegas Bowl win over Texas A&M, Maiava h ...

Some contend collective bargaining could create the structure college athletics needs, but there’s a lot of devils in those details.

By the time Jeremiah Donati wakes up on June 14, the House settlement will be just over a week old. The Gamecocks' AD talks ...

The first thing you need to understand about the House settlement, despite bold proclamations that it will spawn an exciting, ...