Media buyers estimate nearly ₹5,000 crore will be spent by advertisers on these cricket properties. JioStar, the new entity ...

The TATA Women's Premier League (WPL) 2025 is underway, featuring five teams competing from February 14 to March 15, 2025.

It’s no gainsaying that the IPL is the biggest money-spinning event in a marketer’s calendar. The last season saw record viewership on TV and digital (over 500 million on each) and advertisers ...

JioStar is negotiating TV and digital ad sales for the ICC Champions Trophy while the advertising market remains cautious. Despite high ad rates and challenges in selling inventory, excitement around ...

Arup Bansal (JioStar) and Hemant Kewalya (Nielsen) spoke about redefining advertiser experience this IPL and more at afaqs!

SBI, Tata Motors, Tata Capital, AMFI, Kajaria Ceramics, Himalaya No. 1 Facewash and Amul are some of the sponsors who have ...

All the matches are being broadcast on Star Sports and Sports18 television channels and streamed live on JioHotstar, its over-the-top (OTT) platform ...

With 620 million viewers in 2024 compared to 449 million in 2023, the IPL 2024 witnessed a 38% surge in audience reach on ...

TATA Capital, AMFI, Kajaria Ceramics, Black & White Ginger Ale, Himalaya No.1 Facewash, TATA Motors, APAR Industries, Amul, and MSD Pharma.

Broadcasters across categories secured 60 DD Free Dish slots, but Prasar Bharati lost crores due to controversial disqualifications and weak bidding ...

With a massive drop in the bidding prices starting Round 2 of e-auctions, the pubcaster received complaints regarding information leaks as well as any cartelisation ...

Leading broadcasters JioStar, Zee Entertainment, and Sony Pictures Networks India are set to relaunch free-to-air Hindi ...