In the world of complex and volatile ticket pricing, airlines are adding another layer to the process. The use of artificial ...

By utilizing a new pricing engine from Israeli startup Fetcherr, which the airline claims can operate 24/7 and handle ...

As AI-powered pricing gains momentum, sellers may soon use bespoke prices based on consumers’ personal data warns .

When Jason Kao started traveling regularly, Delta Air Lines was the easiest option. For the past 10 years or so, Kao, 34, has often flown out of Raleigh-Durham International Airport, where Delta has ...

As companies like Delta Air Lines look to artificial intelligence to help with revenue management, consumers are wondering ...

Despite Delta’s recent denials to lawmakers, the airline and its competitors already work with AI and data companies to ...

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...

In its latest earnings call, Delta said it’s been ‘testing’ AI pricing. A new white paper from its software partner, Fetcherr ...

Delta is pushing back against allegations that it is using AI to price discriminate, responding to a series of questions put ...

Delta Air Lines denies using AI to set personalised ticket prices after US senators raised concerns, promising not to exploit ...

AI could use predictive behavioural manipulation– taking what it knows of the consumer and warping the price accordingly ...