As AI-powered pricing gains momentum, sellers may soon use bespoke prices based on consumers’ personal data warns .

Delta Air Lines recently set the record straight regarding its plans for artificial intelligence (AI) impacting customers’ ...

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for ...

Delta is pushing back against allegations that it is using AI to price discriminate, responding to a series of questions put ...

Delta Air Lines is rolling out AI-based pricing on domestic routes, currently covering 3 per cent of tickets with plans to ...

"To try to individualize pricing on seats based on how much you make or don't make or who you are, I can guarantee we would investigate if anyone does that," Sean Duffy said at an Aug. 5 press ...

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.

By utilizing a new pricing engine from Israeli startup Fetcherr, which the airline claims can operate 24/7 and handle ...

AI could use predictive behavioural manipulation– taking what it knows of the consumer and warping the price accordingly ...

When Delta said it was ramping up AI-powered ticket pricing, backlash was swift. It showed a common problem facing companies ...

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...