Apple executives on Thursday forecast relatively strong sales growth, a sign the company will recover from a dip in iPhone ...

Apple is playing catch-up with its biggest tech peers in AI. A staggered rollout of Apple Intelligence also has meant that ...

Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" on his earnings call on Thursday while fielding questions from ...

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

When asked about Chinese AI firm DeepSeek on today’s investor call, Apple CEO Tim Cook explained how the disruptive ...

Apple reported fiscal first-quarter earnings Thursday. Analysts are focused on iPhone momentum following a sluggish start to ...

The company hasn't opted to spend quite so heavily on artificial-intelligence compute. At times, that had Wall Street worried Apple was behind the curve on AI. But after DeepSeek got investors to thin ...

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In a turbulent week for US tech, the Silicon Valley giant last night posted a 4% jump in sales for the three months to ...

The ability to see what DeepSeek is "thinking" before it delivers answers reveals some fascinating insights into how the AI ...