In place of its Yeezy branding, the shoe now bears a slightly transparent stripe, which extends out to its white heel tab. Additional branding changes within the insole switch out an Adidas Yeezy ...

Much like Yeezy’s originally proposed logo, it’s a paired back sun (or perhaps even an eclipse). At the same time, the shape reads like a badge that could be stamped onto apparel and other goods.

Kanye West’s Yeezy line filed a trademark application for registration for a stylized sun rays graphic earlier this year, reported The Fashion Law.The logo, consisting of “eight dotted lines ...

Yeezy filed its trademark application in January 2020, saying that it plans to use the new logo on everything from sneakers, underwear, T-shirts, furniture, modular homes and even hotel services.

The retailer’s logo — which is made up of six rays in a circle, "to resemble a spark" — was approved by the USPTO in 2008. In its notice of opposition, Walmart accused Yeezy’s logo of ...

In April, Walmart claimed that West’s idea for the new Yeezy logo looked too similar to the “rays from a sun” logo Walmart has been using since 2007 and the world’s largest retailer filed ...

Kanye West’s new logo bridges the gap between two iconic brands. The rapper’s company recently filed to trademark the official logo for his upcoming Yeezy x Gap fashion line, as first reported ...

Walmart has been using the sun-like logo since 2007, and Yeezy filed documents for its proposed logo in January 2020. Kanye West has earned a lot of money from his fashion company.

Walmart contacted Kanye West's Yeezy brand about its proposed logo five times, starting in 2020, before filing an official complaint. Business Insider Subscribe Newsletters ...

Legal documents show the logo ’Ye has locked in is essentially what he shared last year, when announcing Yeezy’s 10-year partnership with Gap. The rights for the new design were filed on April 9.

Walmart has filed a notice of opposition to a trademark filed by rapper Kanye West’s apparel brand, claiming that West’s logo is too similar to its own, which could create the “likelihood of ...