Conceptualizing the user journey as a funnel can make sense from a business standpoint, but that model has limitations. “People don’t live in a funnel, they bounce around,” Schultz said. “Things are ...

Key Points A customer journey map is a visualization tool showing how someone engages with your product. A process ...

User experience design plays a crucial role in determining how a user flows or navigates around a website, accesses information and makes decisions based on their online journey.

It's critical for any agency that is doing journey mapping — and any company providing journey mapping services — to be cognizant of all of the systems that a process moves through, Spirko says. For ...

Always consider the user’s journey when creating and optimizing content. Tailor your content to meet users’ needs at each stage of their journey. Assuming high traffic equals high intent.

It makes more sense to include user micro intents in content journey mapping. In the following overview graphic, I have grouped the content types according to micro intents.