Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Tuff Toucan is a secret, limited-edition Brainrot found in Roblox's Steal a Brainrot. It was introduced as part of the 26 Event that ran during the New ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Following the epic storylines of Jurassic Park, The Lost World: Jurassic Park and Jurassic Park III, as well as the highly ...

The "Art of the Brick" features more than 100 giant Lego displays, including things like a 20-foot-long T-Rex and celebrities ...

This new experience brings Jurassic Quest’s life-size, animatronic dinosaurs spanning 165 million years of Earth’s history ...