But that's just one element of customer engagement. Marketers are still looking for solutions that allow them to create, test, and choose the most effective social media ads—and AI is making it ...

Consumer Trends Report reveals key insights into consumer behavior, including brand perception, product discovery, and ...

Two MIT economists argue that a tax on digital advertising revenues could limit social media companies incentives to addict us to scrolling.

Social media advertising revenues are forecast to reach $8.3 billion in 2015, up from an estimated $2.1 billion in 2010—a compound annual growth rate (CAGR) of 31.6%, according to BIA/Kelsey's US ...

KUALA LUMPUR - Meltwater, a global leader in media, social, and consumer intelligence, in collaboration with We Are Social, has released the Digital 2025 report, shedding light on the latest ...

Taxing advertising revenues in this way ... as explored by the same MIT economists who proposed the social media attention tax. In their book, Why Nations Fail, Acemoglu and Johnson argue that ...