Although purple has been around for centuries, it's not necessarily an easy color to style, especially after years of neutral ...

Things warm up a lot in the spring. Read ahead to check out 21 flowy dresses that won't stick to you if you sweat in the warm ...

Promising review: "This is a very comfortable dress. The fabric is soft and flows beautifully. It arrives very wrinkled, and ...

Every wardrobe needs a little black dress that’s as stylish as it is flattering. The Spanx Ponte Mini Dress checks all of the ...

The popular high street store Next has got some gorgeous bohemian style pieces in at the moment, many of which are perfect ...

The sheer trend doesn't seem to be going anywhere anytime soon. Everyone from Emma Stone to Nicole Kidman to Jennifer Lopez ...

I took a trip to the Arndale to shop the new spring and summer styles - here's what stood out at Marks and Spencer, River ...

In honor of PureWow’s 15-Year Anniversary, Fashion Editor Abby Hepworth looks back at the 15 items in her wardrobe that she’s ...

Wear a white or pale-blue business shirt and a grenadine tie. Try to keep the knot as neat and un-chunky as possible. A ...

While appearing on Watch What Happens Live, Gabrielle Union proved a little black dress will forever be a wardrobe essential.

Issa Rae owned the SXSW stage on March 8 in a vibrant sleeveless midi dress by Black designer Christopher John Rogers. We ...

Anna Kendrick is in her dark fashion era amid all the drama, showing she’s in her fierce, daring era! Not only did she rock ...