In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Polymarket prepares US return with CFTC relief, new funding and a valuation that could soar to $10B as prediction markets gain momentum. Blockchain-powered prediction market Polymarket is reportedly ...

Stock Market for Sept. 11, 2025 : Dow books first-ever finish above 46,000, as traders seeing all-clear for September rate cut also push S&P 500 and Nasdaq to record closes U.S. stocks log fresh ...

The broad market rally continues, but risks are rising as the yield curve steepens and economic signals deteriorate. Short-term bonds remain bullish while long-term bonds are still suspect, supporting ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often ...

Frothy markets are characterized by rapid rises in prices due to speculation, not fundamental value. In frothy conditions, investors chase short-term gains, increasing market volatility. Such markets ...