PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

I’ve been a diehard fan of Lululemon’s Align leggings for years. They are, hands down, the comfiest tights I’ve ever worn, ...

Discover how to choose the most comfortable underwear for every outfit, from seamless styles for gym wear to lace options for ...

We tested seamless thongs and briefs to find the best no-show underwear. Our favorites include invisible panties you can comfortably wear to work out.

Between the growth spurts and constant style changes, it’s hard to know what teens are looking for when it comes to stocking up their closets. But as tricky as it is to find the clothing they’ll ...

West Ham women’s football club’s new partnership encourages young girls to get into sports, as it launches new range of ...

Kareena Kapoor Khan and PV Sindhu come together, athleisure transforms into a statement of strength, confidence, and modern femininity.

Global shapewear disruptor Shapermint has officially landed in the UK, following major retail success in the U.S. with ...

Saggy leggings are a big no-no, and mums-to-be will know that sculpting designs are essential when dressing your changing ...

And yet, swimsuit brands going viral on social media continue to flood my feed, which is now brimming with bold prints, buzzy ...

India first true solutionwear brand, designed especially for the modern Indian woman. Since 2015, Bellofox has fused fashion, comfort, and cutting-edge innovation to create bodysuits, corset tights, ...