Pakistan's fashion and textile industry stands at the epicenter of its economy, representing around 8.5% of the nation's national GDP and providing work to almost 45% of the total workforce. As the ...

Pakistan Mart to give exporters global access Initiative aims to address logistical hurdles, lack of representation, and high commission fees paid to intermediaries ...

LAHORE: Mera Brand Pakistan” Expo will be held at Lahore Expo Centre from August 14 and 15. The event aims to promote Pakistani products and industries and foster self-reliance in the national ...

Confirmed! Documents, biometric data reveal Pakistani nationality of slain Pahalgam terrorists after Op Mahadev All three slain terrorists had their addresses in Kasur district's Changa Manga and ...

With increasing public concern over climate change and environmental degradation, a major local beverage company has launched a new eco-friendly bottle in a move that sets a benchmark in Pakistan ...

While the United States considers Dr Shakil Afridi a hero who played a critical role in dismantling al-Qaeda’s leadership, Pakistan brands him a traitor, revealing where its loyalties truly lie.

Rafale brand owner Dassault Aviation share price dipped 7 per cent after the India-Pakistan ceasefire. Dassault Aviation stock touched an intraday low of €292 on the Paris stock exchange.

Prime minister claims victory after ceasefire but warns New Delhi has ‘only suspended’ military operation ...

The India-Pakistan conflict was not the ideal time for brands to attempt any bold statements. One direct-to-consumer brand tried it. Several online travel agencies suspended services to Turkey and ...

IPL suspension shakes up ad landscape as brands pivot to news Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

Karachi Bakery is under fire, but has no Pakistan links, here’s its brand story Amid renewed nationalist sentiment following "Operation Sindoor," Hyderabad-based Karachi Bakery has come under ...

Pakistan suffered a humiliating defeat in the 1971 war, which saw the creation of Bangladesh. The Pakistani military, having failed in conventional warfare, turned to this indirect approach.