[Image: courtesy Larry Buchanan] Glaser designed the I ♥ NY logo for a New York state tourism campaign in 1977 pro bono. Initially, he thought the campaign would last six months—not decades.

The logo draws on the “I ️ NY” logo, designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. At the time, the state was in the midst of an economic crisis, with ...

In 1977, with dozens of fires set daily and tourism in freefall, New York hired an artist to save the city. His infamous sketch in the back of a yellow cab became the most imitated logo in history ...