But Formula One world champion Max Verstappen sees untapped potential in the virtual world. Sim racing is more than a video game; it’s a career path in the competitive esports world filled with championships,

Red Bull’s in-house clothing brand AlphaTauri has unveiled Max Verstappen as its new global brand ambassador ahead of the F1 2025 season. It comes a little over a year after the AlphaTauri name disappeared from the F1 grid as Red Bull’s sister team was rebranded as VCARB.

It's not actually true that four-time F1 champ Max Verstappen has a racing sim rig in his private plane. But he is a serious racing sim aficionado to the extent of having one in his motorhome at European F1 races and generating controversy over his late-night sim racing antics before actual F1 races.