Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

At its core, the mission of Newhouse Creative Group is about more than marketing—it’s about empowerment. “We’re not just ...

The Lippin Group and Infinitize have partnered on a new PR and integrated marketing offering targeting clients with fandoms ...

Sports marketing has become a crucial tool in elevating the visibility, engagement, and financial success of local ...

Integrated communications agency Plus 1 Communications (P1C) has made a series of strategic appointments and promotions to support the company’s continued growth and evolving client portfolio.

Inside Rodrigo Sanchez's journey from NASCAR intern to promotional whiz. He'll help bring the Cup Series to Mexico City for ...

A Thai restaurant is facing global backlash after offering discounts based on customers' waist size, with critics calling the promotion fatphobic and humiliating.

Hundreds of billions of marketing dollars are in flux as companies struggle to plan. For some sectors, the timing “couldn’t ...

From seeing mat leave as a chance to sharpen skills to developing fresh ideas to improve the return to work, can brands start ...

LONDON, GB / ACCESS Newswire / April 14, 2025 / SonicLock, a leading UK-based digital media company specializing in global ...

Susan Senk, a veteran entertainment publicist and marketing executive who worked on more than 400 film campaigns, died April ...

Hollywood needed "A Minecraft Movie" to be a hit, and it delivered in its opening weekend, significantly narrowing this ...