Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Jade Bonacolta shares how asking two questions gave her the blueprint to being promoted quickly.

Despite its promise, the study finds that the credibility of social media as a channel for promoting sustainable consumption ...

Airlines are launching extreme travel challenges to drive loyalty and buzz — but these stunts raise concerns around sustainability.

Radio host and music marketing executive, Nnamdi Melissa aka Kween Melissa, has joined Spice FM as part of a new phase in her evolving media and entertainment career. Melissa, formerly a presenter at ...

The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Apple is ramping up the promotion of its latest original film with push notifications and ads inside the Wallet app. Not a ...

Ryan Reynolds is trying to focus on our conversation. But all he can think about is the script pulled up on his laptop. The ...

Kids watching YouTube videos are being hammered with messages promoting junk food like candy, sugary drinks, fast food and ...

BKFC returns to Sturgis Motorcyle Rally in Sturgis, S.D. on Aug. 2. The festival attracts upward of 500,000 people. Costa ...

VANCOUVER, BC / ACCESS Newswire / June 25, 2025 / Snipp Interactive Inc. ("Snipp"), a global provider of digital marketing promotions, rebates, and loyalty solutions, is pleased to announce the ...

VisitErie decided earlier this year to try something new. The organization hired a company to leave behind chalk messages ...