This study examines how digital marketing metrics can help predict tourism recovery, especially after COVID-19. By analyzing data from various marketing channels, such as click-through rates (CTR), ...

Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

CFOs who master new eval frameworks will drive the next wave of AI adoption thruogh disciplined investment for strong competitive advantage.

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, ...

From Quantitative to Qualitative Insights As the quantification of luxury marketing matures, Launchmetrics is now pushing into new territory: qualitative analysis. While quantitative metrics have been ...

To collect and report these metrics effectively, a marketing program manager uses various methods and tools like surveys, feedback forms, dashboards, reports or presentations.

A five-year strategic plan that outlines metrics and goals to guide Montgomery County Public Schools (MCPS) through fiscal years 2026-2030 was unanimously approved by the school board on Tuesday ...

To avoid misdirecting marketing efforts and obfuscating progress, focus on tracking and reporting the metrics that align with business goals, rather than treating metrics as an end in themselves.