Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. The post 6 marketing team silos you need to break down ...

CFOs who master new eval frameworks will drive the next wave of AI adoption thruogh disciplined investment for strong competitive advantage.

Optimise campaigns regularly based on collected data and metrics. With a well-defined social media marketing plan, you can humanise your brand, boost visibility, increase website traffic, convert ...

One, ‘Influencer marketing is only about brand awareness,’” Ryan states. “I think it’s equally, if not maybe more effective at driving revenue and driving bottom of funnel metrics.” This perspective ...

The marketing measurement plan gathers inputs from – and is reviewed by – multiple stakeholders across the team. So, there’s less likelihood of discovering gaps down the road. 3.

A marketing plan does not need to be complex, but it does require several elements to be effective. The plan should include market research to understand the customer, defensible positioning to own a ...

The key metrics to evaluate your social media campaigns Number of followers: the potential reach of your brand Engagement: the key to measuring relevance Conversion: from interactions to concrete ...

Discover the most effective marketing plan templates for ClickUp, Notion, Airtable, Smartsheet, monday.com, Excel, Google Sheets, and more.

Looking ahead to 2025, it may become a pivotal learning year as we explore new performance metrics, adapt to emerging marketing channels, and transition toward an AI-powered agent economy.

To master the 2024 mobile market, you’ll need a step-by-step app marketing plan that boosts visibility and sustains user engagement. Whether you’re launching a new app or looking to improve an ...