CFOs who master new eval frameworks will drive the next wave of AI adoption thruogh disciplined investment for strong competitive advantage.

Nomura picks Bharat Petroleum Corporation Ltd as top stock among state oil firms. The brokerage highlights BPCL's refining ...

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV ...

Fusion5’s Fadi Sader shares why marketing strategies need a system, not a show. Goodbye funnels. Hello feedback loops.

StackAdapt ( the leading technology company in advertising and marketing, today announced the launch of Ivy™, a new in-platform AI assistant designed to help agencies and brands make faster, precise ...

To achieve success, we must take into account three fundamental keys that will help us build an effective multichannel ...

In today''s competitive legal world, having a strong digital presence isn''t just a nice-to-have-it''s essential. Law firms ...

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, ...

Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

New releases in 2025 focus on AI integration, automation, and data-driven marketing strategies.Top marketing books offer ...