Ideally, the operational plan for each of those organizations would include ... When done well, the links between activities and outcomes form a metrics chain, enabling Marketing to measure value and ...

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that make it work.

Focus marketing metrics around business outcomes ... Even if you don't have all the data, start with what you have, define your data gaps, and develop a plan to close these gaps. Stop reporting on ...